Squish Your Fruit Together: Sex Term, Product Placement or Both? A funny link
by Jenni Maier | 11/04/2009 05:22 PM | 1550 views
While most of the shoppers at this Queens grocery store were simply trying to figure out how to sneak 11 items into the 10-and-under express lane, these six customers unexpectedly burst into a choreographed musical.
Improv Everywhere struck again, this time in the produce section of a grocery store. Two, then four, then six people began singing about "squishing their fruits together."
While we always enjoy an impromptu musical jam session to brighten up a blah errand, we thought it was slightly strange that their lyrics made absolutely no sense whatsoever.
Squish our fruits together? What? Isn't it enough you're singing in the aisles and dancing on carts? We didn't think it was necessary to make the song something a three year-old would sing as she ate with her fingers.
So we dusted off our investigator caps, scrolled down on the Improv Everywhere website, and realized the musical was sponsored by Trident Layers Gum. Even though Improv Everywhere claims it's not product placement, we think it's more than a little coincidental that Trident Layers is fruit flavored gum that -- dare we say it -- squishes fruit together.
Ironically, no fruits were squished.
But don't get us wrong! We fully enjoyed the performance and applaud Improv Everywhere for pulling off another successful prank, we were just curious about what inspired the song lyrics. While we guessed it meant a lot of things (all sexual in nature), we never would have guessed it was about gum.
IE has come far since their early days without corporate funding. While their early pranks always made us laugh, there's no doubt they're able to be ten times more outrageous when they have a little extra cash to spend. This one had a full production crew, professional songwriters, and rehearsals.
Check out one of their earliest pranks here and compare it with their newest:
Sidenote: Why anyone would want strawberry-papaya gum is beyond us. We don't think anyone has ever been tempted to kiss someone because their mouth tasted like a fruit stand. Then again, we're prank bloggers so probably not the best experts on dating.
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